(Est. read time: < 2 min)
What’s the last online pop-up shop you’ve attended to sell your products and services? We’re kinda thinking we are the first platform solely dedicated to Black woman-owned businesses.
Tell us if we are not.
What is an online pop-up shop?
An online pop-up shop is just like an in-person flash sales event, except it broadcasts over the Internet and Web. You join and participate by using a Web browser or a downloadable app. You purchase from vendors online, in the comfort of your own environment.
One of the awesome benefits of having the event online is that you can buy and sell digital goods, products, and services while interacting with the business owner while you use their website.
All of the preparation depends on where you will be and the device you plan to use to participate. You should find it a lot more convenient than an in-person pop-up shop!
If you’d like to attend an online pop-up shop as a participant or vendor you need to register for the event. There is no cost to attend. See the calendar for the next online pop-up shop event.
Once you register, you will get a website address to log into the event. You will need to open a Web browser such as Chrome, Safari, or Firefox and go to the web address to enter the event.
For the best experience, use a computer or mobile device with a reliable Internet connection. You will need speakers to hear the presentations. A microphone and camera is optional, but is needed if you will present video or speak to the crowd.
Be ready to sell and shop online at the time of the event.
Vendors are required to register as participants.
Meet 3 Criteria
Then, to offer your products, services, or digital downloads at an event, you need to meet 3 criteria:
- Have an active product, service, or digital download for sell.
- Have a website to process transactions so that participants can buy from you. You can sell on your own website or get a membership to sell in the BlackWoman.Biz Marketplace.
- Pay the event fee if you will be a Featured Vendor. See and pay the vendor fee in the Marketplace Services.
You need to be completely set up to sell online prior to the online event. Participants are encouraged to buy from you during and after the online pop-up event.
At this time, an unlimited number of participants can attend.
Your Featured Vendor Presentation
Each Featured Vendor gets at least 10 minutes to present to the event attendees. Live video, screen sharing, and audio will be available for you to mix and match how you’d like to pitch your business offerings.
With this, you will need to have phone or voice over IP, a camera, and an on-screen presentation to share—whatever fits the needs of what you will present.
A few creative ideas you might want to include in your presentation:
- Take a poll
- Get responses via chat
- Have an online contest or trivia to win a giveaway
- Show a video
- Invite a participant to the stage with video
- Send the audience to your website or social media to opt-in
Before the Event
To make the most of each event to help you sell more, remember to invite everyone you know. Forward the email invite or text them the web address to go register for the event.
As of today, each event can have up to 8 Featured Vendors so you might benefit from the other vendor’s invitees.